Empowering the Future: The Importance of Youth Development in South Africa

Ensuring that young people have access to education, skills training, employment opportunities, and healthcare is crucial for their well-being and for the overall development of the nation.

It is estimated that nearly two-thirds of South Africans are under the age of 35. This demographic reality makes investing in youth development essential for the country’s future.

Ensuring that young people have access to education, skills training, employment opportunities, and healthcare is crucial for their well-being and for the overall development of the nation.

Economic growth

Youth development plays a vital role in driving economic growth. By investing in education and skills training for young people, South Africa can equip them with the knowledge and abilities necessary to contribute to the economy. An educated and skilled youth population can lead to increased productivity, innovation, and entrepreneurship, ultimately boosting economic development and reducing unemployment rates.

Social stability

Inequality and social challenges are significant issues in South Africa. Addressing these challenges requires a focus on youth development. By providing young people with opportunities for education, skills development, and employment, South Africa can promote social inclusion and reduce the risk of social unrest. Engaging youth in positive activities and equipping them with the tools to succeed can contribute to building a more stable and cohesive society.

Sustainable development

Investing in youth development aligns with the goal of sustainable development. By prioritising education, environmental awareness, and civic engagement among young people, South Africa can cultivate a generation that is conscious of environmental issues, respects human rights, promotes social justice, and works towards a sustainable future. Young people have the potential to be powerful agents of change in society, and their involvement is crucial for achieving long-term sustainable development goals.

Here is how Mintor's chat-based solutions can help:

Hundreds of thousands of youth are empowered to build their CVs and develop soft skills all through WhatsApp. 

  • Mintor’s tools enable jobseekers to build their CVs, identify their skill strengths, develop their soft skills and prepare for interviews – all on Whatsapp, without the need for a computer or heavy mobile data whatsoever. 
  • The chat-based CV tool, a first globally, enables jobseekers to not only build their CV from scratch, but also update it whenever needed, and receive the updated pdf document straight away. They can even choose from various CV templates. 
  • To date Mintor has supported over 150,000 young people.
  •  Jobseeker testimonials:

    “It was perfect, easy and great fun. Thanks 😊🙏
    “Helping people to make a CV is the most important thing. They don’t have money to pay someone or an internet cafe. I’m very happy about your help to people to build their own life.”

Shoprite is the perfect case study for youth development

Shoprite engaged with thousands of young people as part of its give-back campaign. The company and its k’nect mobile network leveraged Mintor’s platform to empower young customers with a CV-building tool and interview skills training, all through WhatsApp. Within just four weeks, more than 20,000 young people from all over South Africa had taken advantage of the opportunity, and most of them had never previously had access to career support. In return, the young people completed a customer survey that provided the company with invaluable customer insights into its new product range.

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